China’s hyper-active collaborations scene has seen heightened competition over the course of 2020, as more brands are seeking out creative partnerships to drive product innovation that can help them stand out from the crowd. Activity was especially heated in the run-up to this year’s Singles’ Day, with limited-edition gift sets serving as a reliable way for brands to drive sales without resorting to discounts. Culturally-oriented collaborations continue to rise in popularity, bringing the arts to wider audiences and integrating seamlessly with their daily lives.

Top Pick: Metropolitan Museum of Art x Game for Peace

Avery Booker

COO of Content Commerce Insider: How Brands Create Content to Drive Revenue. Subscribe at

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